Our Clients: Jefferson Davis Associates is pleased to include some of the world’s most prominent companies as part of the entire family of clients we serve, many of which regularly employ our services through consultation and the conduct of research. In conjunction with a network of market research firms around the world, Jefferson Davis Associates has provided services to its clients in the following countries:

Our Work: Jefferson Davis Associates research methodologies range from well-defined, limited problems to broad-based challenges. Our marketing research experience includes projects as diverse as:

• Pinpointing and prioritizing market segments
• Establishing barriers to competitive product entry
• Assessing the positional power of competing brands/services
• Evaluating segment appeal of new product concepts
• Identifying customer motivations in their business enterprise
• Charting the adoption/diffusion and brand switching processes
• Restructuring the distribution system
• Evaluating the contribution of brand equity
• Measuring price sensitivity
• Tracking brand awareness and usage dynamics
• Benchmarking and tracking internal/external customer satisfaction
• Communications pretesting, post-testing, and tracking the
    effects on customer/prospect attitudes and behavior
• Enhancing the corporate image
• Evaluating the impact of sales rep performance
• Enhancing receptivity to promotional programs
• Determining optimal packaging designs
• Assessing relative appeal of product name alternatives
• Testing the efficacy of various media mixes
• Confidential, in-depth market analysis

In a typical year, three-fourths of the projects conducted by Jefferson Davis Associates focus on the many facets of agriculture. For a complete listing of our experience in these multifaceted sectors, Contact Us and request a Jefferson Davis Associates Directory of Experience.

Copyright 2003 by Jefferson Davis Associates, Inc. All rights reserved.