The Jefferson Davis Associates Difference: The skill necessary to provide assistance from problem identification through the integration of findings into succinct conclusions and concise recommendations separates Jefferson Davis Associates from other research organizations. Perhaps the greatest strength of Jefferson Davis Associates is an expertise in communicating results to nonresearch-based audiences. In a clear, direct fashion, both written analysis and personal presentation of findings provide a concise summary of results, implications, and recommendations for future strategies and tactics.

Experience: Most research companies can deliver the data, but Jefferson Davis Associates makes the data meaningful. And this experience provides a perspective for evaluation of findings that is critical in understanding and developing action strategies of value.
Jefferson Davis Associates has extensive experience in carrying out the following types of studies:

• Brand Usage Tracking
• Competitive Brand Positioning
• Communications And Advertising Testing, Tracking, And Evaluation
• Corporate Image And Positioning
• Customer Satisfaction And Business Process Improvement
• Distribution Chain Analysis
• Employee Attitude Research
• Market Penetration
• Marketing Mix Evaluation
• New Product Concept Testing
• New Product Positioning
• Package Design Testing
• Pricing Strategy Models
• Product Name Testing

For a list of studies included in our Case Study Library, please Contact Us and request a Jefferson Davis Associates Directory of Experience.


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