Operations
Jefferson Davis Associates recruits, moderates, analyzes, and reports on over 150 focus groups annually; and more than 10,000 interviews are conducted every year. The firm also performs hundreds of analyst-conducted executive interviews as well as in-person interviews. As for quantitative investigations, Jefferson Davis Associates collects data through large sample surveys based on computer-assisted telephone interviewing, mail and Internet contacts, and personal interviewing.
Statistical Analysis: All data processing and computer analyses are performed on-site. The company employs a full line of statistical techniques, and graphic, perceptual mapping, geo-mapping, and tabular capabilities.
Multivariate techniques, such as the following, are performed as appropriate to the issues under investigation:
• Factor Analysis
• Discriminant Analysis
• Cluster Analysis
• Regression Analysis
• Conjoint
• Choice Modeling
• Quadrant Analysis
• Polarity Analysis
Field Staff: Our field staff is comprised of full-time employees dedicated to working for Jefferson Davis Associates, Inc. These interviewers, focus group recruiters, and data processing coders bring to the workforce not only long tenure with the company but also considerable experience in business interviews.
CATI: Use of a proprietary Computer Assisted Telephone Interview (CATI) system facilitates the statistical techniques intrinsic to many quantitative research efforts expected today.Copyright 2003 by Jefferson Davis Associates, Inc. All rights reserved.
