Vice President of Statistical Analysis
Kim graduated magna cum laude with a B.A. in marketing from the University of Northern Iowa. She went on to earn a Master of Marketing Research degree from Southern Illinois University Edwardsville, again with high honors. Kim joined Jefferson Davis Associates in 2001 and offers nearly 20 years’ experience in marketing research.
As Vice President of Statistical Analysis for Jefferson Davis Associates, Kim oversees the use of multivariate statistical analyses in order to draw conclusions and insights that address clients’ business needs by using a variety of methods, including:
Kim also has extensive experience: