Gary M. Johnson
Vice President of Research
Gary joined Jefferson Davis Associates in 1997 and offers more than 23 years’ experience in marketing research, focused primarily on marketing strategy and execution within the manufacturing, agriculture, retail, and media and communications industries.
Gary’s previous experience includes analytical and business development positions with A.C. Nielsen Company and Frank N. Magid Associates. His areas of expertise include strategic planning and business and marketing plan development as well as significant involvement in the areas of image/brand development, market positioning and segmentation, product development and customer/client satisfaction.
Gary’s educational background includes receiving a B.B.A. from the University of Iowa and an M.B.A. from the University of Northern Iowa with an emphasis in strategic marketing.