The thrust of Barry’s career has been in marketing and marketing research for some of the leading consumer and industrial manufacturers. Before joining Jefferson Davis Associates, Barry worked ten years for Cadbury Beverages/ Dr Pepper-7Up, first as International Marketing Research Director and then in positions of increasing responsibility in Global Brand Management, New Product Development, Strategic Planning and Acquisitions. In those positions, Barry launched Dr Pepper in 11 international markets and developed a number of new products for launch into the U.S. market for Dr Pepper-7Up. Prior to that Barry worked for Dow AgroSciences as a manager of market research.
Barry began his career with the marketing research agency Gaither International, serving clients such as Coca-Cola, Ford Motor, Philip Morris, Nestle, Monsanto, and Kraft.
Barry graduated magna cum laude from the University of Texas Business Honors Program, and studied Latin American history and Spanish at the Centro de Informacion y Documentacion (CIDOC) in Cuernavaca, Mexico. Barry has lived in Europe and Latin America and has conducted research and managed marketing in the U.S. and globally. He is fluent in Spanish.